An $11 facial cleansing brush from Kmart has turned into a much sought-after item after it caught the attention of thousands of Aussies on TikTok for all the wrong reasons.
TikToker @methgirlfriendd posted a short clip showing viewers the budget skin care product carrying the caption, "Run don't walk to Kmart for $11".
"I went to Kmart and saw this facial cleansing brush. Well, I mean... it might work," she said before turning it on and putting it on the bathroom counter as the device started to vibrate violently.
An Aussie shopper bought an $11 facial cleansing brush from Kmart, but went viral after she discovered something unexpected. Credit: TikTok/@methgirlfriendd
'Multipurpose'
The clip has since amassed 1.6 million views and over 3,200 comments, with many viewers alluding to how the item that was meant to remove dirt and oil from skin could be used for an entirely different purpose.
"Whoever designed this knew what they were doing," someone posted, followed by another who chimed in saying, "I have a sudden interest in skin care".
"Probably the same person who designed the coffee grinders," a third person commented in reference to a kitchen tool favoured by cannabis enthusiasts, while another viewer added, "Between that and the coffee grinder. Whoever is creating these for Kmart know what they're doing".
"Oh my God," wrote one amused viewer, while someone else joked, "Apparently it also cleanses faces".
"Driving there at 120km an hour even though I'm a guy," yet another commented.
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"Multipurpose," a viewer added in the thread, as one more chimed in, "So it's not just Coles then," referring to an eyebrow-raising massager sold at the supermarket.
Brands join the fun
Other cheeky responses came from official brand accounts wanting to get in on the joke.
"Is it still in stock? [Asking for a friend]," came a comment from skincare brand Frank Body.
An employee from Vush, an Australian company that sells adult pleasure toys also joined in, commenting, "Now I'm panicking... because I'm going to lose my job".
The two-in-one facial cleansing brush, according to Kmart's product description, promises to gently massage skin without any irritation and leave skin "smooth and radiant". It also comes with interchangeable brush heads for a "deep clean".
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The facial cleansing brush gently and effectively removes dirt and oil, leaving your skin smoother and radiant. The ultra soft silicone brushes provide a deep clean and gently massages the skin without any irritation.
Product Details
- Dimensions/Size: 10.2cm [H] x 6.8cm [W] x 3.8cm [D]
- Directions for use:
- Rinse face under water.
- Apply your facial cleanser to your face or silicone pad.
- Turn on and choose desired speed, gentle massage your face. [Do not use for more than 3 minutes.]
- Rinse off your face with warm water and pat dry
- Wash the brush and place upright to air dry.
- Material: Acrylonitrile butadiene styrene [ABS], metal, copper, silicone, epoxy resin and polyoxymethylene [POM]
- Technical Specifications:
- Rated voltage: 3.0V
- Working time: 4 hours
- Model number: BCM-1438
- Battery information: Requires 2 x AAA 1.5V batteries [not included]
- Colour: Fuchsia [Pink]
Features
- Extra soft silicone
- Water resistant
- 4 speeds for personalisation
- 5 hours of continuous use
- 2 cleansing modes
- Firming massage
- Extra soft touch points
Additional Information
- Instruction Manual
Warning: Avoid leaving in direct sunlight. Do not expose to extreme heat. Follow usage instructions carefully
Is it good to wash your face with a silicone scrubber?
Using a silicone cleansing brush can really change up the way you clean your skin. Silicone is the most hygienic material when it comes to skin cleansing as it does not absorb dirt, makeup, or excess oil.
Does Foreo actually work?
Not only did I notice fewer breakouts, but any texture issues I had seemed to be flattened. I've always had rougher skin around my jawline, a 'beard of texture' if you will, but after just a week I noticed this was completely softened. No retinol or chemical exfoliator had managed to do that.
Are silicone cleansing brushes worth it?
A good quality cleansing brush with soft silicone bristles with gentle round tips can be a great mechanical exfoliator. It can gently lift off the layer of dead skin cells which sit on top of your skin, making it look dull, rough and patchy.
How do you use Kmart face cleanser?
Brighten and rejuvenate your skin with this orange oil enriched face cleanser that gives you a radiant complexion. Directions for use: Apply a small amount and gently massage over wet face. Rinse thoroughly with water.