The Audience tab in YouTube Analytics gives you an overview of who’s watching your YouTube videos and insights on their demographics. The key metrics card shows your returning & new viewers, unique viewers, subscribers, total members.
Note: Some data, such as geography, traffic sources, or gender, may be limited in YouTube Analytics.
View your YouTube audience reports
- Sign in to YouTube Studio.
- In the left Menu, select Analytics.
- From the top menu, select Audience.
Videos growing your audience
This report shows you which videos are growing your audience over the past 90 days. You can use it to help you understand your new audience growth.
When your viewers are on YouTube
This report shows you when your viewers are online across YouTube in the last 28 days. You can use it to help build your community, understand when to schedule a Premiere, or to plan your next live stream.
Other videos your audience watched
This report shows you what other videos your viewers watched outside your channel over the past 7 days. You can use it to find topics for new videos and titles. You can also use the info for thumbnail ideas and collaboration opportunities. If you have an Official Artist Channel, you won't see videos where you're the primary artist. Even if the video is outside your Official Artist Channel you won’t see it.
Other channels your audience watches
This report shows you what other channels your viewers consistently watched outside your channel over the past 28 days. You can use it to find out what channels your viewers are interested in and for collaboration opportunities.
Top geographies
This report shows you which geographies have the most watch time for your channel.
Age and gender
The Age and gender report shows you which age ranges are adding most to your watch time and the gender distribution of your audience.
Top subtitle/cc languages
This report shows your channel’s audience by subtitled language.
Metrics to know
| Returning viewers | The number of viewers who already watched your channel, and returned to watch in the selected time period. |
| New viewers | The number of viewers that watched your channel for the first time in the selected time period. Viewers who watch from a private browser, deleted their watch history, or haven't watched your channel in over a year are considered new viewers. |
| Unique viewers | Estimated number of viewers that watched your content within the selected date range. |
| Subscribers | The number of viewers who have subscribed to your channel. |
| Total members | The number of members who have access to perks. This figure includes members who recently canceled their membership. |
| Active members | The number of members with active paid memberships. This figure excludes members who recently canceled their membership. |
| Members gained | The number of new members who signed up for a membership. |
| Cancelled memberships | The number of members who canceled a membership. |
| Members lost | The number of members who lost access after canceling a membership. |
| Watch time [hours] | The amount of time viewers have watched your video. |
| Views | The number of legitimate views for your channels or videos. |
| Average views per viewer | The average number of times a viewer watched this particular video in this time period. |
| Average percentage viewed | Average percentage of a video your audience watches per view. |
| Average view duration | Estimated average minutes watched per view for the selected video and date range. |
The Engagement tab of YouTube Analytics gives you an overview of what your audience is watching and how they interact with your content. The key metrics card shows your watch time [hours] and average view duration. Learn more about how engagement metrics are counted.
Get tips to establish your fanbase for creators.
View your engagement reports
- Sign in to YouTube Studio.
- In the left Menu, select Analytics.
- From the top menu, select Engagement.
Top videos
The Top videos report highlights your most popular videos. You can use the expanded analytics report to view more metrics, like views and impressions.
Top playlists
The Top playlists report shows you which of your playlists have had the most watched time. It doesn't matter if some of the videos on the playlist are from other channels. You can see playlist data even if you've never uploaded a video.
Top posts
The Top posts report shows your most popular posts based on likes or votes on mobile. Use the expanded analytics report to see more details, like click-through-rate.
Top cards
The Top cards report shows you which cards your viewers clicked most, across all videos on your channel.
Top videos by end screen
The top videos by end screen report shows you which end screen your viewers clicked most across your entire channel.
Top end screen element types
The Top end screen element types report shows you which element type your viewers clicked most across your entire channel.
Key moments for audience retention
The key moments for audience retention report shows how well different moments of your video held viewers' attention. You can also use typical retention to compare your 10 latest videos of similar length.
Likes vs. dislikes [video level]
The Likes [vs. dislikes] report summarizes how many viewers liked and disliked your videos. You can add the Likes [vs. dislikes] metric with the expanded analytics report at the channel level.
End screen element click rate [video level]
The End screen element click rate report shows you how often viewers clicked each end screen element in your video. This report is only available after you’ve clicked into a specific video.
FAQ
Why can't I see data for a specific playlist?
YouTube Analytics only shows data for playlists that got views in the selected time period and are public.
Does it matter whether I own all the videos in the playlist?
No, this report shows data regardless of the ownership of the videos.
If I’ve never uploaded a video, can I see data for my top playlist?
If you haven’t uploaded your own videos, you can still see data for your playlists
Why did my like count change?
You may see like and dislike counts change as some may be marked invalid and periodically removed from the counts. Learn more about our Likes Policy.
In rare instances, you might see more likes/dislikes than views since these metrics are changed by different verification systems.
Why is my video’s like count in Analytics different from the watch page?
The number of likes/dislikes in YouTube Analytics may be different than what you see on the watch page under the video. This occurrence is a known issue and our team is working to fix this. In the meantime, refer to the counts on your video's watch page.
Metrics to know
| Average view duration | Estimated average minutes watched per view for the selected video and date range. |
| Watch time [hours] | The amount of time viewers have watched your video. |
| Views | The number of legitimate views for your channels or videos. |
| Card clicks | The number of clicks a specific card got. |
| Cards shown | The number of times a card has been shown. A single card can have at most one impression per view. |
| Card teaser clicks | The number of clicks a card teaser got. Card icon clicks are attributed to the last teaser shown. |
| Card teasers shown | The total number of times a teaser has been shown. Teasers can have several impressions per view. |
| Clicks per card shown | How often viewers clicked a card when it was shown. |
| Clicks per end screen element shown | How often viewers clicked an end screen element when it was shown. |
| End screen element clicks | The number of times an end screen element was clicked. |
| End screen elements shown | The number of times an end screen element was shown. |
| Teaser clicks per card teaser shown | The average teaser clicks per teaser impression. |
Page 2
The Engagement tab of YouTube Analytics gives you an overview of what your audience is watching and how they interact with your content. The key metrics card shows your watch time [hours] and average view duration. Learn more about how engagement metrics are counted.
Get tips to establish your fanbase for creators.
View your engagement reports
YouTube iPhone and iPad app
- Open the YouTube app .
- Tap your profile picture Your channel.
- From the middle menu, tap Analytics to view a brief summary of your channel performance.
YouTube Studio app for iPhone and iPad
- Open the YouTube Studio app .
- From the bottom menu, tap Analytics .
- From the top menu, tap Engagement.
Top videos
The Top videos report highlights your most popular videos. You can use the expanded analytics report to view more metrics, like views and impressions.
Top playlists
The Top playlists report shows you which of your playlists have had the most watched time. It doesn't matter if some of the videos on the playlist are from other channels. You can see playlist data even if you've never uploaded a video.
Top posts
The Top posts report shows your most popular posts based on likes or votes on mobile. Use the expanded analytics report to see more details, like click-through-rate.
Top cards
The Top cards report shows you which cards your viewers clicked most, across all videos on your channel.
Top videos by end screen
The top videos by end screen report shows you which end screen your viewers clicked most across your entire channel.
Top end screen element types
The Top end screen element types report shows you which element type your viewers clicked most across your entire channel.
Key moments for audience retention
The key moments for audience retention report shows how well different moments of your video held viewers' attention. You can also use typical retention to compare your 10 latest videos of similar length.
Likes vs. dislikes [video level]
The Likes [vs. dislikes] report summarizes how many viewers liked and disliked your videos. You can add the Likes [vs. dislikes] metric with the expanded analytics report at the channel level.
End screen element click rate [video level]
The End screen element click rate report shows you how often viewers clicked each end screen element in your video. This report is only available after you’ve clicked into a specific video.
FAQ
Why can't I see data for a specific playlist?
YouTube Analytics only shows data for playlists that got views in the selected time period and are public.
Does it matter whether I own all the videos in the playlist?
No, this report shows data regardless of the ownership of the videos.
If I’ve never uploaded a video, can I see data for my top playlist?
If you haven’t uploaded your own videos, you can still see data for your playlists
Why did my like count change?
You may see like and dislike counts change as some may be marked invalid and periodically removed from the counts. Learn more about our Likes Policy.
In rare instances, you might see more likes/dislikes than views since these metrics are changed by different verification systems.
Why is my video’s like count in Analytics different from the watch page?
The number of likes/dislikes in YouTube Analytics may be different than what you see on the watch page under the video. This occurrence is a known issue and our team is working to fix this. In the meantime, refer to the counts on your video's watch page.
Metrics to know
| Average view duration | Estimated average minutes watched per view for the selected video and date range. |
| Watch time [hours] | The amount of time viewers have watched your video. |
| Views | The number of legitimate views for your channels or videos. |
| Card clicks | The number of clicks a specific card got. |
| Cards shown | The number of times a card has been shown. A single card can have at most one impression per view. |
| Card teaser clicks | The number of clicks a card teaser got. Card icon clicks are attributed to the last teaser shown. |
| Card teasers shown | The total number of times a teaser has been shown. Teasers can have several impressions per view. |
| Clicks per card shown | How often viewers clicked a card when it was shown. |
| Clicks per end screen element shown | How often viewers clicked an end screen element when it was shown. |
| End screen element clicks | The number of times an end screen element was clicked. |
| End screen elements shown | The number of times an end screen element was shown. |
| Teaser clicks per card teaser shown | The average teaser clicks per teaser impression. |