Top of the most app use in the world
With over 2.87 million apps available for download on the Google Play Store and 1.96 million apps available on Apple’s App Store, we may have reached peak app saturation, with literally hundreds of app choices for any use case you can think of. Here’s some more stats*. In 2022, we saw: Show
Get access to our latest Fintech App Engagement Benchmark Report Click here Why Are There So Many Apps?Quick answer: because it’s a digital world, and more people worldwide have a smartphone than ever before — a cool 6.3 billion of them to be exact (and another 1.4 billion on tablets).* And every one of these users has needs, many of which can be solved with an app. Shopping, buying, traveling, eating, dating, gaming, even meditating and sleeping are all things we regularly now do with the aid of an app. So, each year at CleverTap we like to take stock of the state of the mobile app landscape to see what the macro trends are showing and to find out what apps are trending and which are lagging. Naturally, as our lives and society changes (pandemic anyone?) our use of mobile apps ebbs and flows as well. So, let’s find out what changes were afoot in 2022 and what apps we used to address our latest and greatest needs and challenges. Below, we feature the top 10 most popular apps in the free, paid, and highest-grossing categories — in both the App Store as well as Google Play. Is your app on this list? If not, what are you doing to gain traction? If every app is a journey, you may need to get going. Global Macro Trends, 2022Most Time Spent in AppsUsers in the top ten markets analyzed by data.ai spent just over 5 hours a day in their apps in 2022 (based on a weighted average). Somewhat surprisingly, this figure is up 9% from 2020 which was the onset of COVID. The pandemic impacted consumer behavior in a myriad of ways, and many apps benefited from the lifestyle changes pandemic lockdowns wrought. And, these changes have endured as the world has slowly returned, at least somewhat, back to pre-pandemic norms and habits. Time spent grew the fastest over four years in Saudi Arabia (68%), Australia (67%), and Singapore (62%). According to data.ai’s App IQ Taxonomy, the top apps in terms of time spent were
Top Downloads by GeographyAs the world’s most populous country, China comes in at 1 with app downloads topping 111 billion. Far behind are India at 28.9 billion and the United States at 12.2 billion.The United Nations estimates that China’s and India’s population are comparable, at 1.426 and 1.422 billion, respectively — which means that China’s population has adopted mobile to a far greater extent than India, whose downloads are only 26% of China’s. Conversely, the US population is 4.29% of China’s but has 11% comparative app downloads. Consumer SpendingGlobally, consumer spend dropped in 2022 by -2% YoY. Taiwan (15%), Brazil (22%), Hong Kong (34%), and Mexico (17%) bucked this trend with increased spending. Global Mobile Ad SpendAd spending was up: $362 billion in 2022 compared to $336 billion the previous year. Most Popular Apps on the App StoreAccording to Apptopia, the Ten Most Downloaded Apps in 2022 worldwide were* Source: ApptopiaTikTok has had a lock on the top spot for three years now. And CapCut, a video editing app from the same publisher, is in the top 10 for the second consecutive year. The juggernaut that is Meta is responsible for three of the top 10 most downloaded apps: Instagram, WhatsApp, and Facebook. And while still in the top ten, Facebook downloads dropped by more than 25%.* Three of the top ten apps are used for entertainment: two gaming apps and Spotify for music streaming. The argument can also be made that TikTok and Instagram have an element of entertainment to them. WhatsApp, Snapchat, and Telegram are communication apps, helping their users stay connected. Most Popular Apps – a Snapshot**Metrics for previous 30 days (Jan. 10 – Feb. 10, 2023) Most Popular Free Apps on the App Store1 and 3) FOX Sports Watch Live & FOX Bet Super 6 Coming in at 1 and3 are two sports-related apps from FOX, confirming the enduring popularity of all things sports.The first app appeals to cord-cutters who lost the ability to watch live sports when they canceled their cable subscription. Of course, these apps require a subscription for full access to everything on offer. The second app offered a free-to-play contest to pick the winner of the Super Bowl matchup. As this is arguably the biggest sporting event in the US, this may be the reason for this app’s inclusion here.
Most Popular Free Apps on Google Play
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Most Popular Paid Apps on the App Store
Most Popular Paid Apps on Google Play
What Does This Data Tell Us About the State of Mobile?In a word, mobile isn’t going anywhere — except up! Mobile usage and penetration are at an all-time high, proving that the world’s digital consumers and app developers continue to discover new, convenient, fun, and helpful things that they can do via an app. Of course, this will continue to mean that most apps can expect to experience significant competition for consumer pocketbooks and attention spans. The key to success undoubtedly lies in data: gathering it, analyzing it, gaining insights from it, and then using it to better serve users with personalized messaging. Every app on the lists above understands how to engage users and keep them coming back so often that it’s second nature to them. And that’s a great way to build up loyal users. Another silver bullet lies in a deep understanding of the psychological forces which drive human behavior. Get all these things right and you’ll have a truly sticky app that users will be hooked on forever. Which is No 1 app in the world?The Most Popular Apps in 2022. What is the most needed app in the world?List
List of most popular Android apps - Wikipediaen.wikipedia.org › wiki › List_of_most_popular_Android_appsnull What is the number 1 most used app in 2023?Apps most popular in 2023. TikTok.. Instagram.. Facebook.. WhatsApp Messenger.. CapCut.. Snapchat.. Telegram.. Facebook Messenger.. Which apps are using the most?Simply open your device's Settings app and select Network & Internet. From there, select Data Usage. On the next page, tap View Details. You should be able to see a list of all the apps that are on your device as well as how much data each app is using. |