How organizational design is a key success element for a successful business strategy

How organizational design is a key success element for a successful business strategy

By: Jeff Chan

Have you heard the saying, “every organization is perfectly designed to get the results it gets?” Unfortunately, the design is usually not the product of an intentional and deliberate process. Instead, organizations tend to evolve through a series of independent changes in structure, operations, people, and management practices. These changes result from specific challenges, or through the adoption of various processes in different departments. For this reason, it’s not surprising that some businesses may struggle to perform at a high level.

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Organizational design is not just structure, it consists of multiple elements shown in the graphic below. Each of these elements need to be designed and aligned properly to implement strategy and achieve the desired results.

How organizational design is a key success element for a successful business strategy

The Six Elements of Success

Below are six elements of organizational design that are needed to execute strategy and tips to help avoid dysfunction and poor performance.

1. Process and Technology

Which processes are critical to execute your strategy? How well are these processes performing? If your organization is struggling to achieve its goals, this is a good place to understanding why.

2. Talent

Do your people have the skills needed to execute the processes critical to your strategy? Are your leaders aligned on how best to execute the strategy?

3. Structure

Does the organizational structure focus on the people, priorities, and areas most needed to execute the strategy? How well do people work across organizational silos to meet customer needs?

4. Metrics and Goals

How aligned are your metrics and goals with your priorities and strategy? Do you have key indicators in place that help you adjust to reach your goals?

5. Culture

What behaviors, mindsets, and values are needed in your organization to execute your strategy? How aligned is your current culture to the culture that is needed to execute your strategy?

6. Leadership Practices

Do your leaders have the capabilities and characteristics to motivate teams and support the strategy?

When to Adjust Your Organization Design

Organizational design is key to executing your strategy, and you should review it regularly to ensure the six elements are aligned and effective. Think of this review like an annual checkup with your doctor. You should analyze your organization’s key elements and assess how they fit into the overall strategy. In some cases, no action is required, but this practice will help ensure the organization remains in good health.

Here are three common situations that should trigger an organizational design review.

1. New Strategy

If your organization has developed a new business strategy, maybe in response to changing customer or market needs, a full organizational design review can help ensure you’re structured to successfully implement the new strategy.

2. Performance Issues

The performance of the organization is not where it needs to be. Maybe your team is struggling with:

  • Serving customers
  • Reaching organizational goals
  • Quality and service issues

The root cause of these performance issues is a misalignment of one of the organizational elements – processes, talent, metrics, or structure.

3. Change in Structure, Systems, or Regulations

Acquisitions, mergers, divestitures, or the implementation of new technologies should kick-start a full review of your organizational design.

When you are faced with any of these situations, it is important to properly identify which of the key elements require change. This will ensure that you are not making any unnecessary changes and that the situation is resolved across the entire organization.

Organizational design is a skill you can learn to align people, processes, and technology to meet ongoing business realities. When it is done well, it ensures sustained performance and yields positive results.

To get started, download the Organization Design Assessment. This assessment will help you understand how your organizational structure may be impacting your goals.

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About the Instructor: Jeff Chan

How organizational design is a key success element for a successful business strategy

Jeff specializes in working with companies to improve organizational performance and productivity through expertise in change management and business transformation. He has held general management and senior human resource positions with BP/Amoco, Hewitt, Sears, Spiegel, and for the past 10 years has been the President of Chan Management Consulting.

What is the role of organization design in the company success?

ROLE OF THE ORGANIZATIONAL DESIGN IN THE COMPANY'S SUCCESS Organizational structure is necessary for the organizational activity of any business company. Expediently selected structure fully responding the existing challenges and meeting the requirements of the strategic view is the guarantee for the company's success.

What is Organisational design key elements in organizational design?

Organizational design, also called organizational structure, is a step-by-step method that identifies aspects of workflow, production and systems within a company or organization. This method allows businesses to re-evaluate their practices and find better and more effective ways to achieve the company's goals.

Why is strategy important in organizational design?

Following the classic design maxim “form follows function,” strategy thus dictates which choices are best in a given situation, and it helps us select the best option from a number of viable options. However, practitioners and leaders need to be aware of two common situations that can interfere with this process.

How does effective organizational design improve organizational performance?

Tasks Are Easier to Perform When a company has the right organizational structure, every employee knows which tasks are expected of them and have all the things they need to perform those tasks at their disposal. This makes it possible for them to effectively carry out those tasks.