Is an advertising agency that is set up owned and operated by the advertiser to reduce costs?
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Participants in Integrated marketing Communication Process Show  Organizing for Advertisement and Promotion in the Firm : Clients Role
The marketing activities are divided on functional lines with advertisement placed along with other marketing function like sales, market research and product planning. Basic function performed by Marketing manager are
In decentralised system separate manufacturing, research & development ,sales and marketing department of various product division and product line exists. This model is largely been used in large corporations with diverse product lines. The responsibilities and duties of brand manager is same as centralised system, but the product knowledge of the managers are limited to one product brand.
Companies in order to reduce cost and maintain greater control over agency activities. The agency is set-up , owned and operated by the advertiser Comparison of Advertising Organisation System Advertising Agency Advertising agency provide the client with the services of highly skilled individuals who are specialist in their chosen product field. Advertising agency staff include artists, writer, media analyst, researchers and specific skills like knowledge and experience who can market the clients product and services. Type of advertisement agency :
Full service agency offers a full range of marketing,communication and promotional services including planning , creating and producing the advertisement, performing reseach and selecting media.
It is the link between agency and its client. Depending on the size of the client and its advertising budget, one or more account executives serve as liaison Account executive is responsible for understanding advertisers marketing and promotional events and interpreting them to agency personal.
Marketing services can be broadly divided into Research Department and Media Services. Research department conducts primary surveys for gauging customer requirement and effectiveness of the existing marketing activity.The media department of an agency analyses, selects and contracts in the media to deliver clients message to the customers
Creative service is responsible for creation and execution of the marketing campaign. Copywriters are responsible for what message has to say, art department is responsible for advertisement looks,layouts team is responsible how the advertisement will look and story board is responsible for frames or panels that depict the commercial in still form . Advertisement Agency are structured in 2 forms
Other type of Services Offered by Media Agency
Types of Agency Compensation Systems Advertisement agency is compensated through a fixed pre-determined commission from the media on any advertising space it purchases for its clients. 2) Fee Arrangement In fixed fee method the agency charges a basic monthly fee for all its services and credits to the client any media commission earned. Sometime media agency are compensated through fee-commission method where a combination of media commission and fixed fee from client. 3) Cost-Plus Agreement In this method client pays agrees to pay agency fee based on the cost of the work carried out plus a fixed agreed profit margin. 4) Incentive based Compensation the agency compensation is linked to the performance and difference they create for the brand handled by them. Based on goals agreed at the time of contract and payment is made as per the performance against the agreed terms of contract. Why Agency Loose clients ??
How Advertising agency gain clients ??
Specialized Services 1) Direct Response Agency Provides services like database management, direct mail ,media research, creative and production capability. 2) Sales & Promotion Agency Such agency are involved in promotion program-me likes such as contests, sweepstakes, refund and rebates,premium and incentive offers and sampling program mes. 3) Public Relation Firm The develop and implement program-me to maintains organisation's publicity, image, affairs with customers and other relevant groups like employee,suppliers, stock-holders, government and labor organisation 4) Interactive Agency These firm specialize in the development and the strategic use of interactive marketing tools like websites, social networking websites, banner ads, kiosks and other places. Which agency is owned and operated by the advertiser?Answer: An- in house agency is an ad agency setup, owned and operated by the advertiser.
What is a in house agency?Definition: An in-house agency is owned and operated by its one and only client: the advertiser. Instead of a company outsourcing its advertising and collateral to an agency, its marketing and communications requirements are mainly handled by its own in-house agency.
What is a creative boutique advertising agency?A boutique agency is a smaller advertising agency that provides more customized services and focuses on the client's industry and niche. Boutique agencies center their work on higher-quality branding and strategic and creative projects.
What is a full service agency?A full-service agency is capable of handling all marketing aspects of a business, from strategic planning, creative, and production to public relations, social media, digital marketing, and analytics.
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