What is considered while creating a front page of the website or homepage?

A home page of Wikipedia (in 2014) is displayed in a web browser. The small house-shaped button in the upper left is for the browser's start page.

A home page (or homepage) is the main web page of a website.[1] The term may also refer to the start page shown in a web browser when the application first opens.[2] Usually, the home page is located at the root of the website's domain or subdomain. For example, if the domain is example.com, the home page is likely located at www.example.com/.

Function[edit]

A home page is the primary web page that a visitor will view when they navigate to a website via a search engine, and it may also function as a landing page to attract visitors.[3] In some cases, the home page is a site directory, particularly when a website has multiple home pages.

Good home page design is usually a high priority for a website;[5] for example, a news website may curate headlines and first paragraphs of top stories, with links to full articles. According to Homepage Usability, the homepage is the "most important page on any website" and receives the most views of any page. A poorly designed home page can overwhelm and deter visitors from the site. One important use of home pages is communicating the identity and value of a company.

Elements[edit]

A homepage is oftentimes designed to catch attention, and as such, important elements are positioned at the top in a strict hierarchy of importance.[10] Curating which content to display on a homepage, as to not overwhelm visitors, is important to a well-designed page.

Hero image[edit]

One of the commonly found aspects of a homepage is a hero image, a large eye-catching banner image often containing a photograph or drawing depicting the webpage owner's values, services, etc. as a message.[12][13] Hero images are immediately visible above the fold, without scrolling the page down.[14] A hero image may have several complementary elements as an overlay, such as the website's logo, a call to action, and a brief description.

• A website with a wide hero image.

• Homepage featuring a prominent hero image with logo and description overlaid.

• A biographical website with a full-sized image.

Carousel[edit]

A descendant of the hero image is a carousel, also known as a slider. It is a slideshow-like element of the homepage with multiple images rotating every few seconds.[15] Carousels are frequently accompanied by dots and buttons in order to select different images.[16] Carousels are generally made using JavaScript but can also be made through CSS animations.[17][18] In 2013, carousels were a popular element of a homepage, with 52% of top e-commerce websites using the design feature. However, in 2016 only 32% of websites used one.[19]

Your homepage is an essential tool for your business and often serves as the first impression to potential customers. There are many important components of effective web design, like white space, font selection, color schemes, and layout, but the core of a website is its content, not its design. Within a matter of seconds, your homepage needs to introduce your product or service and entice visitors to explore your site further.

TL;DR: Click any of the buttons below to jump ahead or keep scrolling to learn more.

1. Logo  2. Navigation  3. Headline  4. CTA  

5. Social Proof 6. Photos 7. Text Content 8. Footer

Bonus Feature

 "I need help!"

Keep reading to find out what 8 content features are vital to a successful homepage.

1. Logo

Your logo should be visible at the top of your website. It’s the core of your business’ branding and identity, after all. The logo is a tangible representation that encompasses your products or services and is a key piece for clients to recognize and connect with your brand. The logo on a website often doubles in functionality as a link to the homepage, so you want it to be in an obvious location within the header.

2. Navigation

Straightforward and intuitive navigation is another vital feature your website should include in the header. If your website is content-heavy, a search box might be a valuable asset to include here. The navigation menu should be easy to locate with items that make sense to new visitors. The navigation area is like a road map--it’s necessary to give visitors an overview of the content, as well as help them to locate the information they are looking for using the most efficient route. Descriptive and thorough navigation is also beneficial in reducing bounce rates.

3. Headline

Within a matter of seconds, your website needs to communicate to visitors what you have to offer. A headline with sub-headline or paragraph text should provide a clear description of your business and what you do or the services you provide. This is usually 2-3 sentences of powerful, memorable, and concise text that targets your viewers’ needs.

4. Call to Action

The goal of your website’s homepage is to pique the interest of visitors and prompt them to delve deeper into the pages of your website. A call to action (CTA) is one way to pull people into the interior pages, begin the selling cycle, or at least initiate direct contact. CTA areas or buttons can be linked to contact forms, subscription enrollment forms, or other pages within your website that provide more information. The easier and more intriguing you make it for the visitor to click this CTA, the better the chance they will invest time in browsing your website.

5. Social Proof

Providing testimonials or customer/client reviews is another powerful way to stimulate trust and establish your expertise. The social proof shows new visitors that you know what you’re doing and provides key insights to your product or service. Success stories are a great way to inspire a positive first impression.

6. Photos

To put it simply, people are visual. A photo of someone using your product or engaging with your service is better than a stationary photo of your product because the viewer is able to connect with it. Our brains are hardwired in such a way that our eyes are drawn to human faces and we empathize with the perceived emotion. Photos add a sense of credibility and integrity to a website.

7. Text Content

The language of your site matters. It is best to not only describe what you do but to connect it to why it matters to the visitor. Keep your content simple and easy to read, and avoid industry jargon by being conscious of your target audience. Connecting with the visitor, using a brand-consistent voice, and convincing them about how they will benefit from you is essential for maintaining interest.

8. Footer

An informational footer is arguably as important as your header navigation. Once your visitor reaches the end of your homepage, this area should provide three features: contact information, links, and social media integration. Contact information encourages the visitor to get in contact with you. Links can be a helpful way to provide a mini-sitemap or encourage the user to check out interior pages. Providing links to social media accounts is a great way to encourage visitors to engage with your company on another medium. It also adds to your social proof and provides another method of connection and communication.

Bonus Feature: Video Content

Video content, when used properly is evergreen. It is perfect for repurposing, consolidating, or recapping information, and providing another great way to consume content. With more than 2 billion active users per month (1/3 of all internet users), YouTube videos are perfect for embedding into a website. According to YouTube, 73% of people say they're more likely to buy a product or service after seeing a video, making it a critical part of any digital strategy. This is great for both homepages as well as other pages on blogs. For example...

Ready to Transform your Homepage?

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