What type of promotion is this that focuses on promoting products from two or more companies?
Written by Coursera • Updated on Oct 20, 2022 Show
Discover what promotional marketing entails and how to build a promotional marketing strategy to meet your professional goals. Promotional marketing refers to the process of sharing knowledge about a brand, product, or service through multiple marketing channels to increase brand awareness. Promotional marketing is one of the 4Ps of marketing, also called the marketing mix, which includes product, price, place, and promotion. Marketing vs. promotionMarketing and promotion share some similarities in that they both involve raising consumers’ brand awareness. But there are some important differences to keep in mind, as explored in the table below.
Promotional marketing can benefit your business in several ways, including:
Types of promotional marketingPromotional marketing can take several forms. It’s a good idea to become familiar with them so you can select the best promotional marketing approach for your business. Here are the different types:
If you’re ready to launch a promotional marketing campaign, your next step is to review different strategies, so that you can employ the tactics that will work best for your business. Examine four strategies below: Email marketingEmail marketing as a promotional marketing strategy involves sending email communication to your list of subscribers to promote a brand’s events, products, or even its values and mission. Social media marketingTo use social media in your promotional marketing strategy, post blogs and other content that can drive traffic back to your site, create unique hashtags to engage your audience, and use promotional keywords like “giveaways,” “holiday sale,” and “new [type of product].” Read more: What Is a Social Media Marketer? And How to Become One Content marketingIn content marketing, articles, videos, podcasts, and other media are used to communicate your brand’s benefits. It can also explore new aspects of your brand’s mission and values, address target customers’ pain points, and more. Read more: What Is SEO Marketing? + How to Improve Your SEO Influencer marketingInfluencer marketing is a popular method brands use to promote their products, mission, and values. Influencers are social media users or public figures who’ve built a dedicated following based on their content. They often collaborate with brands to personally endorse items or messages they admire in exchange for free products or monetary compensation. To use influencer marketing as part of your promotional marketing strategy, connect with influencers whose audiences resemble your ideal customer. Then, collaborate with them to generate promotional content. Now that you know the different types of promotional marketing and some strategies you can use, begin building a plan to promote your business. Follow the steps below to streamline your process. 1. Determine your budget.The scope of your budget will influence your promotional marketing activities. Take inventory of the resources you have available for promotion, ensuring there are enough for developing products, investing in tools, paying employees, and covering other expenses. You might consider keeping your promotional marketing budget small at the outset of a campaign and then gradually increasing the budget according to how your audience responds. 2. Identify your promotional goals.Once you know your budget, the next step is to identify goals that are achievable with your allotted budget and aligned with your overall business goals. Make sure your goals are specific, and the results can be measured during a specific period, such as quarterly or every six months. For example:
3. Refine your buyer personas.Review any material on your target audience, ideal customers, buyer personas, and existing customers, and get very specific about the kinds of consumers you will be focusing on for promotions.
4. Choose your strategies, channels, and tactics.After considering your budget, goals, and buyer personas, the next step is to get clear on your action plan. Which marketing channels will you use to reach potential customers? What types of promotional marketing will you focus on, from personal selling and paid advertising to direct marketing or public relations? What specific strategies and tactics will you try? Examples of tactics include:
5. Execute and evaluate.Once you’ve established your plan, begin putting it into action. After passing the three-month or six-month mark, analyze your results against your goals. Where did you exceed your expectations? What areas of your promotional marketing plan can you improve to achieve better results? Read more: Marketing Strategy: What It Is and How to Create One Improve your marketing with CourseraTaking online classes can be a great way to learn more about marketing and explore career options, from marketing your own business to finding your dream marketing job with a company. Explore the options below: professional certificate Google Digital Marketing & E-commerceThis is your path to a career in digital marketing. In this program, you’ll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience required. 4.8 (5,063 ratings) 176,415 already enrolled BEGINNER level Average time: 6 month(s) Learn at your own pace Skills you'll build: Marketing, E-Commerce, display advertising, Email Marketing, Search Engine Optimization (SEO), Customer loyalty, Marketing Analytics, Customer Outreach, Website Structure, Customer Awareness, Google, Search Engine Marketing, Social Listening, Social Media Bidding, Customer Engagement, Social Media Analytics, Social Media Branding, Email Writing, Email list segmentation, Email marketing strategy, Email marketing analytics, Contact management, Digital marketing KPIs, Spreadsheet management, Presenting to stakeholders, Media planning and strategies, Fulfillment and delivery, E-commerce platforms, E-Commerce Strategy, Seasonality, Job preparedness, Customer Relationship Management (CRM), Portfolio preparation, E-commerce store optimization, Building customer loyalty professional certificate Meta Social Media MarketingLaunch your career as a Social Media Marketer. Build job-ready skills for an in-demand career and earn a credential from Meta. No degree or prior experience required to get started. 4.9 (11,382 ratings) 152,374 already enrolled BEGINNER level Average time: 7 month(s) Learn at your own pace Skills you'll build: Performance Advertising, Digital Marketing, Brand Management, Social Media Marketing, Content Marketing, Marketing, Social Media Marketing Strategy, Content Development, content management, Marketing Content Development, Campaign Management, Ad Management, Meta Ads Manager, Meta advertising, Marketing Optimization, Digital Analytics, Marketing Strategy, Communication, Ads Manager specialization Marketing Mix ImplementationTake your product through the Marketing Mix. Master the Marketing Mix and take your product to new heights. 4.6 (3,243 ratings) 47,121 already enrolled BEGINNER level Average time: 6 month(s) Learn at your own pace Skills you'll build: Pricing, Communication, Product Management, Marketing, Brand Architecture, Brand Management, Brand Engagement, Psychology, Price Discrimination, Pricing Strategies, Retail Management, Supply Chain, Retailing, Channel Management, Advertising, Integrated Marketing Communications, Marketing Communications Written by Coursera • Updated on Oct 20, 2022 This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals. What are the 4 types of product promotion?The four main tools of promotion are advertising, sales promotion, public relation and direct marketing.. Advertising.. Sales Promotion.. Public Relations.. Direct Marketing.. What are the 4 types of promotional strategies?What are the 4 types of promotional strategies? Types of promotional strategies include traditional and online advertising, personal selling, direct marketing, public relations and sponsorships and sales promotions.
What are the two types of product promotion?There are two types of sales promotions: consumer and trade. A consumer sales promotion targets the consumer or end-user buying the product, while a trade promotion focuses on organizational customers that can stimulate immediate sales.
What are the 7 types of promotion?Types of Promotion:. Advertising- It helps to outspread a word or awareness, promote any newly launched service, goods or an organization. ... . Direct Promotion- It is that kind of advertising where the company directly communicates with its customers. ... . Sales Promotion- ... . Self-promotion- ... . Public Relation- ... . Online Promotion-. |