Role of advertising in public relations
Posted on: January 11, 2016 Show Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches. For example, you have to buy online banner ad space, but you can pitch a story to a news outlet. There is also something called ‘owned’ media which is the content you create for your website, or photos and videos you produce for social media. Get your free public relations and advertising checklist Now let’s get down to the nitty gritty, and explore some of the other factors that make these two marketing avenues very different:
So far, the differences are pretty simple and easy to understand, but the ever-growing popularity of social media has started to blur the lines between advertising and public relations. Why? Because social media can be used in numerous ways. Let’s focus on Facebook. Your Facebook account is something your business created and controls. Unless you hire someone to manage your page, it is essentially cost free. You can, however, use Facebook for both PR and paid advertising efforts. If you pay to “boost” your post, that is considered advertising. Boosted posts appear higher in the news feed, so there’s a better chance your audience will see them. You can also expose audiences beyond just your fans to the content. On the other hand, you may post a great photo of your new company mascot, a cute puppy, and generate tons of likes, comments and shares at no cost to you. The best way to promote a business is to incorporate both public relations and advertising into your marketing strategy in an integrated and coordinated way. Leveraging both mediums enables you to boost the frequency with which target audiences hear your key brand messages and the ways in which they are heard. People must be exposed to a marketing message multiple times before they will remember it. Interested in learning more?At Marshall Communications, we create integrated customized marketing communications strategies for our clients, which we call Marshall Plans®. We would love to have an opportunity to talk to you about coordinating your advertising, public relations and internet marketing under one coordinated brand umbrella. Send us an email at or give us a call at (207) 623-4177. You can also sign up for our monthly e-newsletter, The Marshall Report! What are the roles of advertising?Role of Advertising in Marketing. Inform. This objective stands for informing client groups about the object of advertising and creating interest in it. ... . Persuade. ... . Increase in Sales. ... . Increase Consumer Demand. ... . Brand Attachment. ... . Brand Recognition.. How does advertising and public relations work together?Advertising is media you pay for, public relations is media you earn through the building of a brand or product or the like. Enhancing public relations involves building trust and credibility, whereas advertising includes building basic exposure and company overhead.
What are the 4 primary roles of advertising?The five functions of advertising are:. Informing.. Influencing.. Increasing Salience.. Adding Value.. Other Efforts.. |