Billboard super bowl 2023

Who Should Perform at the 2023 Super Bowl Halftime Show? Vote!

The Super Bowl 2022 halftime show was lesson in hip-hop mastery, as a star-packed concert led by Dr. Dre and joined by Eminem, Snoop Dogg, Mary J. Blige and Kendrick Lamar took the stage. But who should headline next year’s show?

Should the hip-hop train keep rolling, and give Drake, Cardi B or Megan Thee Stallion a chance to show off their skills? Or should 2023’s Super Bowl have a K-pop takeover with BLACKPINK and BTS? Or maybe pop should have its moment with arena regulars Taylor Swift or Ariana Grande?

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In fact, fans have already began speculating that Swift might be next year’s headliner. Following Apple Music’s Friday (Sept. 23) announcement that the streaming service would be taking over Pepsi’s decade-long role as sponsor of the annual Super Bowl Halftime Show, fans were quick to pick up on a couple clues that seemed to hint that the “All Too Well” singer may take the stage.

Apple Music’s announcement went live at 12 a.m., and Swift — who is no stranger to a good Easter egg — is currently gearing up to release her 10th studio album, titled Midnights.

Who should do the honors and headline the 2023 Super Bowl Halftime Show? Let us know who you’d like to see by voting below.

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Eminem, Dr Dre, and Snoop Dogg performs during the half time show of the Super Bowl LVI between the Los Angeles Rams and the Cincinnati Bengals at SoFi Stadium in Inglewood, Ca on Sunday, February 13, 2022. Keith Birmingham/MediaNews Group/Pasadena Star-News via GI

Ever since Michael Jackson ushered in the blockbuster era of the Super Bowl halftime show when he headlined in 1993, nearly every performer who has graced the stage on sports’ (and TV’s) biggest night has enjoyed sizable boosts in sales and streams. Looking to continue this tradition is Rihanna, who is set to hit the midfield stage early next year when she headlines Super Bowl LVII. 

With few exceptions, Super Bowl halftime headliners have seen a sizable commercial uptick over the last 30 years. In 2002,  U2 saw sales for three of the band’s key albums (All That You Can’t Leave Behind, The Joshua Tree and Best of 1980-1990) more than double in the week following the performance. In 2004, Janet Jackson — in spite of, or perhaps because of, the singer’s infamous “Nipplegate” controversy — saw a similar jump. Particularly large sales gains were also seen for Paul McCartney in 2005, Prince in 2007, Tom Petty & The Heartbreakers in 2008, Madonna in 2012, Katy Perry and Missy Elliott in 2015, Coldplay and Bruno Mars in 2016 and, in 2017, Lady Gaga, who saw a whopping 1,000%  gain in digital album and song sales on Super Bowl Sunday alone.

In 2022, the halftime show — headlined by Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar and Mary J. Blige — averaged 103.4 million viewers across television and streaming in the U.S., according to NBCUniversal, which aired the event. The game itself garnered 112.3 million viewers – its best showing in five years.

Super Bowl halftime performances in the last 30-plus years have spurred some impressive boosts in sales and streams – and on Billboard’s charts. Ahead of Rihanna’s 2023 Super Bowl halftime show on Sunday, Feb. 12, here’s a look back at some of the biggest halftime show winners since 1993. (Sales and streaming data for the U.S. only, according to Luminate.)

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