09.Oneplus:OnePlus, a Chinese smartphone manufacturer, offers high-quality, affordable smartphones with premium features since 2013, establishing a niche in the market.

10.Google Pixel:Google Pixel phones integrate Android operating system with hardware and software, offering key features and features.

During the year, sales of smartphones accounted for 53.6% of the overall mobile phone sales according to data released by research firm Gartner.

In terms of handset brands, there's been a major shift with big names like HTC, BlackBerry (erstwhile Research In Motion) and Motorola not making it to the list of the top 10 handset vendors (by unit sales).

Wonder who were the world's top 10 mobile phone makers that pushed these giants out of the list? Read on to find out...

1. Samsung

Feburary 13, 2014

Samsung sold 444 million mobile phones in 2013 with a 24.6% market share, a rise of 2.6 percentage points compared to last year when the South Korean giant sold 384 million mobile phones.

The company was at the pole position even in 2012.

2. Nokia

Feburary 13, 2014

The Finnish handset giant that sold its devices business to Microsoft continued to be the second largest player clocking sales of 250.79 million mobile phone units in 2013.

Occupying a market share of 13.9%, a decline compared to 2012 when its share was 19.1%, Nokia witnessed an overall fall in sales numbers.

3. Apple

Feburary 13, 2014

According to Gartner, Apple which only sells smartphones, was the third largest player, selling 150.78 million units of its iPhones in 2013.

The Cupertino giant had a market share of 8.3%. For context, the company sold 130.13 million smartphones in 2012.

The other South Korean electronics giant registered a minor growth of 0.5 percentage points in market share to command 3.8% in 2013.

The company sold 69.02 million mobile phones, a rise compared to about 58 million units it sold in 2012.LG has moved up one position compared to last year.

Chinese network equipment and devices major ZTE was the fifth largest mobile handset vendor.

The company sold 59. 89 million phones, commanding a 3.3% market share, and registering a decline of 0.6 percentage points.

It had sold 67.34 million phones, last year. Last year, ZTE was the fourth largest mobile phone maker.

6. Huawei

Feburary 13, 2014

The other Chinese player, Huawei, witnessed an increase in the sales of its mobile phones. The company managed to sell 53.29 million units in 2013 with a market share of 2.9%.

It had sold 47.28 million phones in 2012.Huawei was the sixth largest mobile phone seller, even last year.

The Chinese multinational company that sells phones under the Alcatel brand name, sold 49.53 million units of mobile phones in 2013.

The company registered a market share of 2.7%. It had sold 37.17 million phones in 2012.

8. Lenovo

Feburary 13, 2014

Lenovo has been recently in the news for acquiring Motorola handset business from Google. The company, which is a key player in the Chinese market, managed to sell 45.28 million mobile phones in 2013.

It has a market share of 2.5%, an increase compared to 2012 when its share was 1.6%. Lenovo is a new entrant in the top 10 displacing BlackBerry.

One of the major Android smartphone makers, Sony was among the tail-enders among mobile device makers in terms of unit sales.

The company just sold 37.59 million phones registering a market share of 2.1%, in 2013.

The Japanese giant had sold 31.39 million phones in 2012. Sony was not part of the top-10 list, last year.

10. Yulong

Feburary 13, 2014

The Chinese device maker that sells phones under the Coolpad brand was the tenth largest mobile phone maker in terms of unit sales in 2013.

The company sold 32.60 million phones commanding a share of 1.8%. Yulong makes a surprise entry displacing ailing smartphone giant HTC.

BrandsQ4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023Samsung6974.562.564.358.360.653.559.4Apple81.55946.549.2705845.348.9OPPO*33.930.928.229.529.628.42842.1Xiaomi453939.540.533.230.533.241.5vivo29.324.825.52623.420.821.422.1Others112.798.192.392.489.481.986.685.8Total371.4326.4294.5301.9303.9280.2268299.8

*OPPO includes OnePlus since Q3 2021

**Ranking is according to the latest quarter.

*Data on this page is updated every quarter

This data represents the global smartphone market share by quarter (from 2021-2023) by top OEMs. Global smartphone shipments by market share and millions of units are provided.

For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

The global smartphone market share numbers are from:

MOBILE DEVICES MONITOR – Q3 2023 (Vendor Region Countries)

Published Date: November 2023

This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.

Global Smartphone Shipments Market Data (Q3 2021 – Q2 2023)

Published Date: Aug 17, 2023

Our Q3 2023 global smartphone sell-through figures are now live as part of our September 2023 Market Pulse Preliminary data release.

• Market Highlights
• Global Smartphone Shipments (in Millions)

• The global smartphone market declined by 9% YoY to reach 268 million units in Q2 2023.

• Samsung retained its position as the top smartphone player in Q2 2023, as Apple saw cyclical decline.

• Among the top five brands, Apple experienced the least YoY shipment decline. Among the top 10 brands, Tecno and Infinix, part of the Transsion Group, saw double digit annual growth.

• In terms of regional performance, Middle East and Africa (MEA) exhibited the only annual shipment growth while North America experienced the highest decline.

• The top 5 brands contributed to almost 80% of the total 5G shipments in Q2 2023.

BrandsQ3 2021Q4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023Samsung69.369.074.562.564.358.360.653.5Apple48.081.559.046.549.270.058.045.3Xiaomi44.445.039.039.540.533.230.533.2OPPO*38.133.930.928.229.529.628.428.0vivo33.729.324.825.526.023.420.821.4Others108.5112.798.192.392.489.481.986.6Total Market342.0371.4326.4294.5301.9303.9280.2268.0

*OPPO includes OnePlus since Q3 2021

**Ranking is according to the latest quarter.

Q1 2023 Highlights

Published Date: May 9, 2023

• Market Highlights
• Global Smartphone Shipments (in Millions)
• Frequently asked question (FAQs):

• The global smartphone market declined by 14% YoY and 7% QoQ to record 280.2 million unit shipments in Q1 2023.

• Samsung replaced Apple as the top smartphone player in Q1 2023, driven by its mid-tier A Series and the recently launched S23 series.

• Apple’s YoY shipment decline was the least among the top five brands. Consequently, it recorded its highest-ever Q1 share of 21%.

• Global smartphone revenues declined by 7% YoY to around $104 billion. Apple, Samsung, Xiaomi increased their Average Selling Prices YoY.

For our detailed research on the global smartphone market in Q1 2023, click here.

BrandsQ2 2021Q3 2021Q4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Samsung57.669.36974.562.564.358.360.6Apple48.94881.55946.549.27058Xiaomi52.544.4453939.540.533.230.5OPPO*33.638.133.930.928.229.529.624vivo32.533.729.324.825.52623.421.2Others98108.5112.798.192.392.489.485.9Total Market323.1342371.4326.4294.5301.9303.9280.2

• What’s the global market size for smartphones? The global smartphone market shipments declined to reach 280.2 million units in Q1 2023.

• What is the global market for mobile phones? The 2022 global smartphone shipments declined to 1.2 billion units, the lowest since 2013.

• Who dominates the smartphone market? Apple dominated the smartphone market in 2022 by achieving its highest-ever global shipments, revenue and operating profit share.

• How fast is the smartphone market growing? The global smartphone shipments declined by 12% in 2022.

*OPPO includes OnePlus since Q3 2021

**Ranking is according to the latest quarter.

Q4 2022 Highlights

Published Date: February 8, 2023

• Market Highlights
• Global Smartphone Shipments (in Millions)
• The global smartphone market declined by 18% YoY to reach 304 million units in Q4 2022.
• Apple replaced Samsung as the top smartphone player in Q4 2022, driven by the recent launch of the iPhone 14 series.
• Apple market share for Q4 2022 was 23% followed by Samsung market share of 19%.
• The 2022 global smartphone shipments declined by 12% to 1.2 billion units, the lowest since 2013.
• Global smartphone revenues declined by 9% to $409 billion, the lowest since 2017.
• Apple achieved its highest-ever global smartphone shipment, revenue and operating profit share in 2022.

For our detailed research on the global smartphone market in Q4 2022, click here.

Brands2018Q32018Q42019Q12019Q22019Q3Samsung72.369.872.076.378.2Huawei

52.059.759.156.666.8Apple46.965.942.036.544.8Oppo33.931.325.730.632.3Xiaomi33.325.627.832.331.7vivo30.526.523.927.031.3Realme1.23.32.85.010.2Others109.7112.687.792.884.7

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Top 10 Best Phones in the World.

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What is the most selling phone company in the world 2023?

Global Smartphone Shipments Market Share (%)Samsung retained its position as the top smartphone player in Q2 2023, as Apple saw cyclical decline. Among the top five brands, Apple experienced the least YoY shipment decline.

Who is the best mobile company in the world?

This list of Top 10 Mobile Brands in the World in 2023 is compiled to help you figure out your next phone..

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Apple. ... .

Xiaomi. ... .

Oppo. ... .

Vivo. ... .

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Google..

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Smartphone Brands Market Share (%) for Q4 2023.