What is the form of promotion of personal selling?
Show Sales Promotion, on the other hand, uses schemes, offers, and incentives for short term to boost the sales. It is also known as ‘below the line activities’. There are some differences between personal selling, and sales promotion has been compiled in this article. Have a look.
Comparison Chart
Definition of Personal SellingPersonal Selling is defined as the demonstration of products and services to the potential customers and convincing them to purchase it. Also known as Salesmanship. It is a two-way process, where both buyer and seller derives benefit. It is a face to face interaction between the prospective customer and the sales representative whereby the salesman displays the goods to the customer, describe its features & utility, demonstrates its functioning, answers the customer’s questions, tells the price & discount available and persuades them to buy it. In this kind of selling, the customer gets the full fledged information about the product and can physically verify it, to come to a decision. Many times, direct visits at the customer’s houses are also done to promote sales. With the help of this tool, the message can be conveyed to every customer separately, and immediate response is available from them. In addition to this, demand for a product is also created along with the expansion of the market. This type of selling can be seen in saree shops, stores of electronic items, car showrooms, etc. Definition of Sales PromotionSales Promotion refers to a marketing tool that helps in initiating sales, by employing special incentive scheme for a limited period to lure the prospective customers of the target market, to undertake an action. Under this selling method, the offer is available to the customers for a fixed term only and not throughout the year i.e. only for festivals or special occasions, or end of the season or on the ending of the year. It involves all those activities other than advertising and personal selling that help in hiking up sales of the product as discount up to 50%, Christmas sale, Get 20% extra on 1 kg pack, free gifts, etc. Sales Promotion Activities There are a number of merits of sales promotion like it grabs the attention of target audience and boosts up the sale in a short span of time. Moreover, this tool proves beneficial to dispose of the excess stock. The tools used in this method are as under:
Key Differences Between Personal Selling and Sales PromotionThe following are the major differences between personal selling and sales promotion
ConclusionThe objective of personal selling is to supply information about the new or existing product and create awareness in them, to generate demand for the product and make them regular customers. Through sales promotion, the customer gets products at reasonable rates and it also helps to retain customers for a long time. How do you promote personal selling?Seven personal selling strategies. Present the product's benefits. A product's benefits are often its most persuasive selling point. ... . Demonstrate the product. ... . Encourage a conversation. ... . Act as a consultant. ... . Emphasize customer satisfaction. ... . Tell a story. ... . Respond to consumer behavior.. What are forms of promotion?Types of Promotion:. Advertising- It helps to outspread a word or awareness, promote any newly launched service, goods or an organization. ... . Direct Promotion- It is that kind of advertising where the company directly communicates with its customers. ... . Sales Promotion- ... . Self-promotion- ... . Public Relation- ... . Online Promotion-. Is personal selling a form of advertising?Content: Advertising Vs Personal Selling
Advertising is a means of communication, which calls customer's attention towards the product or service, through mass media. Personal selling refers to a form of promotion, wherein the sales representative sells the product to customers, by directly visiting them.
What are the 4 types of promotion?The four main tools of promotion are advertising, sales promotion, public relation and direct marketing.. Advertising.. Sales Promotion.. Public Relations.. Direct Marketing.. |